Disruption as opportunity
Why disruption creates opportunity — and how to capitalize on it instead of fearing it
Garrett Gunderson
Disrupting Sacred Cows.
When the old playbook breaks, write a better one.
Disruption changes more than the economy. It challenges the assumptions behind your relationships, your career, and your life. Discover how change can become an opportunity to grow.
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See what’s inside Inside the book
A new way
to think about money.
Disruption can create chaos, confusion, and fear. It can also make room for growth and transformation. Explore what changes when you question your assumptions.
Beyond your finances
How to identify the Sacred Cows hiding in your relationships, not just your finances
A winning game
The difference between a “losing game” (filled with sacrifice) and a “winning game” (built on purpose) — and how disruption can shake you out of one and into the other
A changing economy
How blockchain technology and cryptocurrency are reshaping wealth building
Rebuilding after loss
My personal story of losing everything in 2008 — and how disruption forced me to rebuild stronger
Who this book is for
If you survived a business downturn, a pandemic pivot, or a career upheaval and want to understand how to profit from chaos instead of surviving it — this book was written for you. It’s for the entrepreneur who knows the old playbook is broken and wants a framework for the new one.
Reader experiences
What readers are saying.
Another great, thought-provoking, unconventional financial Sherpa guidebook on the way up Mt Financial Freedom.
Great book especially if you ever find yourself questioning generic finance advice around income, debt, 401ks, and pensions.
The best thing one can invest in is oneself, and this book stresses the importance.
I am completely blown away by the ability Garrett has to converge so many principles and topics into a well-knit tapestry of value.
Since receiving it I’m on my 3rd read. This is one of those books you will re-read over and over again.
Killing Sacred Cows changed my life and this book succinctly summed up the journey it sent me on years ago while pushing me to do more.
Why I wrote it
A new conversation for a changed world.
Thirteen years after Killing Sacred Cows, I wrote this follow-up in the wake of a global pandemic and technological revolution. I wanted to challenge the Sacred Cows in our relationships, careers, and how we play the game of life—not just our finances.
I’m a New York Times and Wall Street Journal bestselling author and grew up in a fourth-generation coal mining family. I’ve written 10 books on wealth, cash flow, and financial freedom. My signature approach: challenge what everyone assumes, lead with evidence, and build systems that create cash flow — not just accumulate assets.
Garrett GundersonDisrupting Sacred Cows
Start a new
money conversation.
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A few more answers
Before you begin.
What does the book explore? Disrupting Sacred Cows looks at how change challenges the assumptions behind your relationships, career, and life—and how it can become an opportunity to grow.
How do I request a print copy? Complete the form above. You’ll receive a shipping quote and payment link before your order is processed.