Books
Garrett Gunderson is a New York Times bestselling author, Wall Street Journal bestselling author, and the founder of a financial firm that made the INC 500. He has written 10 books on wealth building, cash flow strategy, and financial freedom. His work has helped thousands of entrepreneurs and professionals stop following broken financial advice and start building a life they don’t want to retire from.
Whether you’re questioning the 401(k), curious about how the Rockefellers built generational wealth, or ready to rewrite your relationship with money — there’s a book here for you.
Money Unmasked
Garrett’s most personal book. Money Unmasked helps you identify your Money Persona — the invisible patterns driving your financial decisions — so you can stop repeating the same money mistakes. You’ll learn how to plug financial leaks, tap into hidden capital, and leverage the Cycle of Creation.
If you’ve ever felt stuck, overwhelmed, or confused about money despite earning a good income — this is where you start.
$24.95
Killing Sacred Cows 2.0
The book that started it all. Killing Sacred Cows is a New York Times bestseller with over 1,000 ratings. Garrett dismantles 9 financial myths — from “the long haul” to “debt is bad” — and replaces them with strategies based on cash flow, value creation, and financial fitness.
If you’ve ever been told to max out your 401(k), live below your means, and wait 30 years — this book will challenge everything you thought you knew about money.
$14.95
What Would the Wealthy Do?
Build a family legacy around shared values, coordinated planning, and financial tools that support future generations.
Free digital edition · Individual print copies unavailable
Disrupting Sacred Cows
The follow-up to the original Killing Sacred Cows, written in the wake of a global pandemic and technological revolution. Garrett shows how disruption creates opportunity — in your finances, relationships, and life design.
This book goes beyond money myths to challenge the Sacred Cows in every area of life, and provides a framework for playing your winning game in the new economy.
$19.95
I Am Money
A fun, engaging picture book that teaches kids about earning, saving, spending wisely, and giving — narrated by Money himself. Co-authored with bestselling children’s author Julia Cook, I Am Money makes financial literacy accessible for kids of all ages. Includes bonus money tips in the back.
$14.99
Which Book Is Right for You?
If you want to… | Start with… |
|---|---|
Challenge mainstream financial advice | Killing Sacred Cows 2.0 |
Build generational wealth through family banking | What Would the Wealthy Do? |
Understand your emotional relationship with money | Money Unmasked |
Capitalize on disruption and the new economy | Disrupting Sacred Cows |
Teach kids about money in a fun way | I Am Money |
Available formats vary by title. What Would the Wealthy Do? is available as a free digital edition. Individual print copies are currently unavailable.