Family Legacy Planning
How to coordinate your family’s values, financial professionals, and long-term plans
Garrett Gunderson and Michael Isom
What Would the Wealthy Do?
Build wealth that means something. Pass it on.
Build a family legacy around shared values, coordinated planning, and financial tools that support future generations. By Garrett Gunderson and Michael Isom.
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See what’s inside Inside the book
A new way
to think about money.
Explore family offices, trusts, insurance, family retreats, and a family constitution—and how they can work together.
Family Banking
How to create a financial system that keeps money circulating within your family instead of flowing to outside institutions
Cash Flow Insurance
How properly structured whole life insurance can serve as a wealth-building tool, not just a death benefit
Legacy Architecture
How to structure trusts, family banks, and financial systems that outlive you
Avoiding the third-generation curse
How to empower future generations with wealth instead of creating spoiled “trust fund babies”
Who this book is for
This book is for anyone interested in generational wealth — not just personal net worth. You want to give your kids a better life than you had. But with strategic planning and the right tools, you can do more than that — you can create a legacy of wealth and contribution that lives on in perpetuity. It’s especially relevant for:
- Business owners looking to recapture loan interest
- Parents who want to build a family bank for their children
- Anyone curious about family legacy planning and Cash Flow Banking
Read this book to learn what the wealthy do — so you can finally rig the game in your favor and create a lasting legacy.
Reader experiences
Reader comments on the original edition.
This is probably one of the most important financial books I’ve ever read. A totally different way to look at the purpose and value of money.
This was hands down the BEST financial book I’ve ever read. It completely changed my life and I’m richer for it — both in money and time.
Everything he explains about the benefits, the cash value, the loaning off death benefit — is spot on with my own knowledge and experience.
You can make it so your family doesn’t have to start over every generation at zero.
A must read if you want to create a legacy.
Why I wrote it
More than money. A family legacy.
Michael Isom and I explore how shared values, coordinated planning, and financial tools can support future generations. The aim is to prepare your family for wealth, as well as prepare wealth for your family.
Garrett Gunderson and Michael IsomWhat Would the Wealthy Do?
Build your
family’s next chapter.
Get the free digital edition. Individual print copies are currently unavailable.
A few more answers
Before you begin.
What is a family legacy plan? A coordinated approach to family values, trusts, insurance, financial professionals, and preparing future generations. The book explores these ideas so you can consider how they fit your family.
Is this book just about life insurance? The book uses whole life insurance as a core tool in the family banking strategy, but it’s really about how wealthy families think about money differently — keeping capital circulating within the family instead of sending it to outside institutions.