Money Unmasked

Money Unmasked

Money Unmasked is Garrett Gunderson’s most personal book. It unveils the truth about making, keeping, and growing your money while enjoying life along the way. It goes beyond strategies and frameworks to address the invisible force behind every financial decision: your Money Persona.

Most people repeat the same money patterns — overspending, hoarding, avoiding, gambling — without understanding why. This book helps you identify your pattern, understand where it came from, and replace it with something that actually works.

$24.95

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Book Description

What You’ll Learn

  • Your Money Persona — The unconscious pattern driving your financial decisions (and how to change it)
  • Financial Leaks — How to find and plug the hidden drains on your cash flow
  • The Cycle of Creation — Rather than trade time for money or speculate and take risks, learn how to profit up front and generate immediate cash flow
  • Win, Then Play — Why you don’t have to sacrifice now for a future that may never come
  • Hidden Capital — How to tap into capital you didn’t know you had
  • Past trauma and money — How childhood experiences with money shape adult financial behavior

What Readers Are Saying

“This book challenges outdated concepts about money, savings, and retirement, offering a revolutionary approach to financial freedom that is eye-opening and actionable.” — Kevin, Goodreads

“This is the first time I was able to connect to a finance book — after struggling with my financial mindset for years.” — Rachelle L., Goodreads

“The author helps readers understand how past experiences shape their financial future. It provides self-awareness and emboldens their confidence.” — Lonnie R., Goodreads

“Success isn’t about money or about what your boss, your parents, your friends or anyone else thinks — it’s about what’s important to you.” — Gary R., Goodreads

“Up to date examples on the different money personas and how to recognize and use the positive version to your advantage.” — Cory W., Goodreads

“This book will set you on the right path to discover you — and understand what it takes to move forward.” — Mike P., Goodreads

Who This Book Is For

If you earn a good income but still feel stuck, anxious, or confused about money — this book was written for you. It’s especially powerful for people who have tried budgeting, investing, and “the right things” but can’t figure out why the math still doesn’t feel right.

About the Author

Garrett Gunderson is a New York Times and Wall Street Journal bestselling author of 10 books. In Money Unmasked, he shares his own money story — from growing up in scarcity to building and losing a fortune to rebuilding with purpose. This is the book where Garrett gets the most honest about his own mistakes.

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