Meet Garrett

MOST PEOPLE KNOW ME AS the long-haired, bearded money guy. The financial disruptor. The author. The speaker. The guy who teaches people about the money myths that rob them of their financial future. That hasn’t changed. My mission remains. But one thing has changed. My approach.

Allow me to reintroduce myself.

A few years ago, I leaned into a passion of mine and took to the stage at a local comedy club to perform a set about what I knew most – money. I noticed something interesting – I was actually somewhat funny (my wife’s exact words). But more importantly, it struck a chord with the crowd. Around the same time I had a dream. I saw how performance and art was a thread to connection – a new way to shatter old paradigms and create new realities. So I began writing a One Man Show – an immersive experience to forever change how we look at money and life. I dedicated myself to the craft. I studied, rehearsed, performed. And now, I’m bringing it to the world.

We are on the precipice of the greatest wealth transfer in history. Times are complex – bank failures, inflation, high interest rates, and overinflated markets are poised to rob decades of progress. It’s overwhelming and a little scary. But you can avoid getting caught up in this turmoil. My aim is to take a different approach and make money less intimidating, more accessible. To reach as many people as possible so they can thrive in these uncertain times.

— Garrett Gunderson

My Journey To Get Here

Son Of A …

  • August 1978

I was born to a loving family. My father, grandfather, and great-grandfather were coal miners, and yet I never set foot in a mine. My parents invested time, money, and love into me so I would have the resources and confidence to create new opportunities for myself, and one day, my family.

August 1978
June 1994

A Budding Entrepreneur

  • June 1994

The year that changed the trajectory of my life forever. I took third place at the Rural Young Entrepreneur public speaking competition and was accepted into South Utah University’s Governor’s Honors Academy. Sure, I was an alternate—number 51. Thankfully, someone dropped out and I attended the program with inventors, scientists, senators, and leaders. I give a percentage of my income to these programs and speak at them from time to time.

Triumph, And A Lesson

  • June 1996

I won Rural Young Entrepreneur and SBA Young Entrepreneur of the Year, but it wasn’t without heartache: I got cut from baseball that year. This was my first taste of sacrifice in pursuit of a career.

June 1996
October 1998

A Taste Of Success

  • October 1998

I wanted to invest the $5,000 that came with my young entrepreneur win. Really, I wanted to get rich quickly and get out of my small town. This led to my internship at Guardian and Park Avenue Securities, while still in college. Although selling insurance seemed more like network marketing than financial advising, I made more than any of my professors that year.

A Humbling Moment

  • December 2000

After two years of advising my friends and family to invest in the stock market, everything changed. The market started to decline. With the help of my professor and mentor, Steve Harrop, I told my friends and family I didn’t know what I was doing. This saved them hundreds of thousands of dollars. I left industry narratives behind, which allowed me to grow, while also growing my clients’ money in a better way.

December 2000
September 2001

New Beginning

  • September 2001

I joined forces with three other young gentlemen who weren’t afraid to ask questions, study relentlessly, and had the intellectual honesty to admit when they had been wrong or limited with what they knew. This passion for knowledge and the pursuit of principles of prosperity led to forming a new firm: Engenuity. Our vision was to be the pre-eminent financial planning firm in the state of Utah. I learned how to be more present, question the money myths that didn’t serve the world, and have fun along the way with my partners.

A Bigger Vision

  • July 2005

Unfulfilled, I quit selling life insurance. My partners and I created the Producer Revolution, a movement that began with mindset. Our mission expanded as we wanted to empower individuals, families, and communities, to have prosperity, both materially and spiritually.

July 2005
June 2006

Tragedy And Loss

  • June 2006

On June 9th, our company plane left St. George, Utah and crashed in Utah Lake. It was after a symposium led by my business partner, Ray, and attended by my other business partner, Les, who went along for support. In shock, and worried about my partners’ family and our employees, I didn’t take a single moment to feel. I started working harder than ever and got caught in a losing game. After four months I hadn’t even cried. I couldn’t make even the simplest of decisions since I was exhausted and learned a valuable lesson in legacy. If you don’t take care of yourself and your family, you have less to give.


  • August 2008

The loss of my partners left me paralyzed. I couldn’t even make the simplest of decisions. I didn’t know it then, but I was in a deep depression. After taking time off with my family, and re-evaluating my priorities, I wrote a book born of the conversations I’d had with my partner Les. With a tremendous amount of work and support, Killing Sacred Cows became a New York Times bestseller. That book’s lessons have even more value for those that read it now.

August 2008
January 2009

The Great Recession

  • January 2009

The Great Recession between 2007 to 2009 was a difficult time for me and my family. Over-leveraged with real estate, I did all I could to hold it all together in the downturn. I went back to playing a losing game. I worked harder than ever before. As a result, my health and marriage suffered.

A Better Father And Husband

  • January 2010

For the entire year, I made it my number one priority to create a vision for my family and became an extraordinary husband and surprisingly, a premiere romantic. It wasn’t easy, but it was rewarding. I had to take responsibility, apologize, and make sure it was more than words, it was time. My partner in the business, Norm Westervelt, handled things masterfully so I could rebuild my relationship with my wife and kids. That year created so much reward and so much connection. I began to Win, Then Play.

January 2010
May 2014

Wealth Factory

  • May 2014

Often in a bio, we only hear about the good, the awards and accolades, but since you are here and reading, I am giving you the whole story. After parting ways with an expensive consultant, I lost my momentum. I bought a business, and due to a difference of opinion with a partner, I thought I might lose it all. Fortunately, I gained an amazing team and new partners that stayed on after the buyout. This was the beginning of Wealth Factory. With our new team, we established a vision to liberate one million people by supporting them to create financial independence.

I Might Be Funny

  • September 2017

After coming back from two full months in Italy with my family, my wife and I celebrated my birthday in Atlanta at a baseball game followed by a concert. After years of getting a “meh” response from her, I finally made her laugh. The comedy door cracked open. That Sunday, I flew to Las Vegas and spoke. I was introduced as hilarious, tried some comedy, and decided shortly after to do my first open mic at Wiseguys. This led to me opening for my friends Guy and Marcus and doing comedy as a hobby.

September 2017
August 2018

Burning Man

  • August 2018

My wife and I attended Burning Man. Some people only think about the wild stories, but for us, it was about unlocking our inner artists. She made a snow cone shack, and bikes we drove around on in costumes. I tried a comedy set (maybe my worst ever) on the playa. I started to see even more possibilities of what people could do without the worry or burden of money.

Performance And Art

  • November 2019

I had a dream. Literally. I rolled over the next morning and told my wife, “I am doing a One Man Show.” She said, “Cool, what’s that?” This show may just be the coolest thing that has ever happened to our family. I paid our son $250 to help me get “off book” and the kids started asking profound questions like, “Don’t you have to sacrifice to succeed?” Profound conversations came from choosing to perform and impact the world.

November 2019
December 2019

Destiny Unfolding

  • December 2019

Wealth Factory hosted a Legacy Workshop for people to create their Family Constitution. Before I led that workshop, I planned to do a comedy set to open for a musical comedy. When I saw a picture of the venue on Facebook, it looked like a stadium, and I kinda freaked out. When I remembered that I had already won and ran through all I had done to prepare, I calmed down. I had an amazing set—the best of my life. It was at that show that I met Barry Katz, former owner of the Boston Comedy Club in New York City. He had represented comedy greats Dave Chappelle, Bill Burr, Dane Cook, and more. This was the beginning of a wonderful relationship that led to a new way of reaching people—to laugh them awake.

The American Ream Dream

  • February 2020

I began working with Barry Katz and Mark “Marcus” Hardy (Runner Up – Last Comic Standing) on a one-hour comedy special. That show became THE AMERICAN DREAM.

February 2020
April 2021

The American Ream Special

  • April 2021

After a tough rehearsal and what should have been a ton of pressure, I had a moment of clarity and calm. I knew that everything would go according to plan. I felt it in my bones. Even the mistakes would be part of the experience and something to enjoy. I remembered my mantra, progress over perfection, and decided there would only be one conversation that entire evening, any thought in my mind would be shared with the audience so I could be fully present. I appreciated every moment. I wasn’t trying to get done, but simply be with those that were there and celebrate along the way. It was the epitome of Win Then Play, and on April 15th with a packed house for both shows, I performed The American Ream. The production team consisted of an eight-camera film crew that included three Emmy winners.

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