I have had friends telling me about Bitcoin since 2013. People who urged me to learn. I resisted for a long time.
When it was at $200, I told my accountant to wire $25k so I could have my friend help me buy BTC. But when she asked me to explain what it was, I wasn’t ready. I’ve always thought if you can’t describe something in a paragraph or less—sometimes in just a sentence or two—it’s either because you don’t understand it or it’s simply a fake story rooted in fraud. I just didn’t understand… yet.
In 2017, everywhere I spoke, Bitcoin was the main topic. It annoyed me. Yet, I had an event in November of that year where I brought in an employee versed in it to speak to my inner circle. This led to some gaining tens of millions of dollars, while others were left with regret.
What I Love About Bitcoin
I can carry around any amount of money on my cold storage devices—I use Ledger and Trezor. I can take this anywhere in the world by simply knowing my seed phrases.
Bitcoin is decentralized. There’s no committee. No executives. This is technology, and technology advances us. It’s a new way to store value. Some call it digital gold. Skeptics say it’s nothing, just made up. Well, so is money. We just have enough of a social agreement that we decide both are stores of value.
The open ledger and transparency are remarkable. We may not know who’s doing the transaction, but we can see the transactions. This is the value of being recorded on the blockchain.
No middlemen, no printing of money, no fractionalized banking. Bitcoin is deflationary instead of inflationary.
I know people with a lot of Bitcoin—some have been mining it for years, others simply cashed in other assets. Some call these people lucky, but people who were “lucky” in Bitcoin usually sold early. Those who really understand it have kept it and continued buying. I know people who researched it again and again. They listened to podcasts, read articles, and dug deep. I have friends whose retirement outlook completely changed because Bitcoin has outperformed so many other assets—well, all others.
It’s like learning a language. At some point, you get good enough that you don’t have to translate in your primary language. Those who stop thinking in dollars and instead think in Bitcoin—they’re the ones who have held it, understand it, and weren’t looking for a quick buy and sell to convert back to dollars.
The Problems with Traditional Banking
Centralized banking is fraught with factors outside our control. How much money is being printed? It acts like a closed database—we can’t see the transactions. Quantitative easing means they can keep adding money to the system with a touch of a button, creating money out of thin air. Plus, the same dollar can be lent multiple times through fractionalized banking.
When I went to send a wire to buy my house, I took my oldest son. I wanted to show him how easy it was and teach him how it worked. After waiting for approval for over 42 minutes, we left and took him to school, unsuccessfully. That night, I showed him how easy it was to buy and then transfer Bitcoin from the comfort of my home in a matter of minutes.
Common Bitcoin Myths
Myth: Bitcoin is bad for the environment to run these mines and servers.
Reality: The energy consumption argument misses how many Bitcoin miners use renewable energy sources and how the traditional banking system uses massive amounts of energy across physical locations, servers, and infrastructure.
Myth: This is crypto, and crypto is risky.
Reality: Most crypto is hype and likely won’t be around in the future. Many buy cheaper coins hoping for more upside, but most add no value and are built on hype. Bitcoin is different—it has real utility and a proven track record.
Myth: It’s too late, I didn’t get in early enough.
Reality: Bitcoin is still a young and volatile asset, but it’s a technology that’s a game changer. Even buying at today’s prices could seem early in the decades to come.
How Bitcoin and Gold Are Similar (And Where Bitcoin Is Superior)
Bitcoin blends scarcity, sovereignty, and technology into a single asset class that doesn’t care about borders, banking hours, or political whims. It’s not a magic bullet (volatility is the tax you pay for early adoption), but as a store of value, a network, and a hedge against monetary mischief, it offers something no traditional asset can: self-custodied, programmable scarcity on a truly global stage.
Here’s a breakdown of Bitcoin’s key features:
1. Digital Scarcity
Why It Matters: Only 21 million will ever exist; no central banker can “print more.”
The 10-Second Analogy: Imagine a Picasso so scarce that every brushstroke is already spoken for—except you can send a fraction of that brushstroke across the planet in seconds.
2. Decentralization
Why It Matters: No single company, government, or CEO controls the network.
The 10-Second Analogy: Think of it as a global co-op where every member is both watchdog and bookkeeper—no middleman taking a cut.
3. Borderless & Permissionless
Why It Matters: Anyone with an internet connection can send or receive value 24/7.
The 10-Second Analogy: A Swiss bank account that fits in your pocket and works on Saturdays.
4. Censorship Resistance
Why It Matters: Transactions are incredibly hard to block or reverse.
The 10-Second Analogy: Like cash, but with a force-field: nobody can freeze it, seize it, or “lose the paperwork.”
5. Transparency & Auditability
Why It Matters: Every transaction is recorded on an open ledger (the blockchain).
The 10-Second Analogy: Picture Wall Street trading floors made of glass—everyone can see the books in real time.
6. Divisibility & Portability
Why It Matters: One Bitcoin breaks into 100 million satoshis; you can move $10 or $10 million with the same swipe.
The 10-Second Analogy: Gold bars are heavy; Bitcoin weighs as much as your phone’s battery.
7. Programmatic Money
Why It Matters: You can build payment channels, lending platforms, or auto-executing contracts on top.
The 10-Second Analogy: Money with an API—like LEGO bricks for finance.
8. Hedge Against Fiat Inflation
Why It Matters: Bitcoin’s capped supply contrasts sharply with currencies that can be diluted at political whim.
The 10-Second Analogy: It’s financial kevlar when governments crank up the money-printer.
9. Growing Network Effects
Why It Matters: The more holders, miners, and developers, the harder it is to dislodge.
The 10-Second Analogy: Like the internet in 1999—every new user makes it more valuable for the next.
10. 24/7 Liquidity & Global Price Discovery
Why It Matters: Markets never sleep; you have round-the-clock exit/entry points.
The 10-Second Analogy: If the New York Stock Exchange married an all-night Vegas casino—minus the hangover.
What Concerns Me About Bitcoin
We have to trust that there will only be 21,000,000 coins—how can we know for sure? What about quantum computing—could it make Bitcoin vulnerable?
These are legitimate questions that deserve exploration. But here’s the thing: all investment carries risk. The question isn’t whether Bitcoin is risky—it’s whether that risk is worth the potential upside and whether it aligns with your Investor DNA.
If you’ve read my book Killing Sacred Cows, you know I talk about alignment with your values, competencies, drivers, and focus. For some people, Bitcoin fits perfectly. For others, it may not.
Is Bitcoin Right for You?
Before jumping in, ask yourself these questions:
- Have you taken the time to truly understand it?
- Are you investing only what you can afford to lose?
- Do you have a long-term perspective, or are you just hoping to get rich quick?
- Does this align with your Investor DNA and Soul Purpose?
If you can’t answer these questions with confidence, take more time to educate yourself before investing. Unlike what most financial advisors will tell you, the best investments are the ones you understand and can explain to someone else.
Bottom Line
Bitcoin blends scarcity, sovereignty, and technology into a single asset class that doesn’t care about borders, banking hours, or political whims. It’s not a magic bullet (volatility is the tax you pay for early adoption), but as a store of value, a network, and a hedge against monetary mischief, it offers something no traditional asset can: self-custodied, programmable scarcity on a truly global stage.
Is it for everyone? No. Is it going to replace all traditional currencies? Probably not. But could it be a valuable addition to your financial strategy if you take the time to understand it? For many, the answer is increasingly becoming “yes.”
Remember, your prosperity isn’t determined by any single investment—it’s built on your human life value, your Soul Purpose, and creating value for others. Bitcoin may or may not play a role in that journey. But understanding it, rather than dismissing it, is becoming more important every day.
13 thoughts on “Why It’s Time to Understand Bitcoin”
I agree, I need to know how to buy it safely, securely. I understand cold storage but don’t know how to make sure I do it right. any help would be greatly appreciated!
I need to understand how to buy bitcoin safely, securely. I understand cold storage but not know exactly how to do it. any help would be greatly appreciated!
I buy on Coinbase then i bought a trezor wallet (trezor.io). I also have a ledger wallet too. You set up the wallet, plug it into your computer, hit the send on Coinbase, copy over the wallet address when it asks for it, and test a small amount to make sure you are doing it right.
Garrett, I LOVE the analogy of the Picasso and the brush strokes. I always remember as I went through your Freedom FastTrack program you saying…Risk isn’t in the investment, it’s in the investor. It’s why I studied Bitcoin for about a year before buying small amount. The more I learned, the more I bought. As people go deeper they find there are so many other positive corollary effects of Bitcoin. For example, for energy myth. In additional to using wasted energy, Bitcoin actually stabilizes electrical energy grids because miners can increase or lower energy consumption during peak and down times giving electric companies a predicable energy flow. Great post! Can’t wait for more on this topic.
Investor DNA….love it. Gaining knowledge before taking action. Brilliant. Love our convos around this topic. Keep wearing your glasses, sleep well, watch the sun rise…and get out of Illinois lol
What are your thoughts on investing in bitcoin ETF?
I personally wouldn’t do it. I like to own it on a cold storage, hard wallet.
I am intrigued and exploring options for investing.
Great, listen to podcasts, follow Micheal Saylor, and Mark Moss (he has a great YouTube channel).
I would like to know more
I recommend subscribing to Mark Moss’s YouTube channel, he talks about this heavily and is very smart. And to start reading books about it as well. Follow Michael Saylor as well.
I concur with the recommendation of Mark Moss, excellent content and education. As well as the analogies of Michael Saylor. Also, if you really want to dive into the mechnics and weeds at some point. I found videos presented at MIT and taught by of all people Gary Gensler before he became Chair of the SEC. The were delivered in 2018, it explains how bitcoin works in regards to the technolgy. It’s technical but great and free. It is something that helped me understand the security and how the ledger works. It may not be something you are interested in, but I wanted to at least pass along the link to the first class. https://www.youtube.com/watch?v=EH6vE97qIP4&list=PLUl4u3cNGP63UUkfL0onkxF6MYgVa04Fn
Thanks for sharing…I’ll check it out.