To Sell or To Serve?

How much time are your thoughts occupied with doubt or skepticism?

It is easy to get jaded.
To become skeptical.
To assume people are focused on sales more than service.
It happens.

In a world where the definition of growth is MORE, people can feel lost in the shuffle. More revenue. More profit. More clients. More, more, more.
 
For publicly-traded companies, there is a fiduciary responsibility to shareholders. However, there is no fiduciary responsibility to employees or clients. No wonder we can feel reduced to a number…tricked by sales tactics or manipulated by marketing.
 
What if growth included the value created, the model of the delivery, and the community of people and relationship capital expanding?
 
This could lead to more money, sure…but also more connection, breakthroughs, and intimacy.
 
We crave authenticity and transparency, yet we are trained on transactions and tactics.
 
When I started in financial planning, I was trained 10x more on sales than financial strategy. This led me to make early mistakes and give limited advice early on. Too much focus on client acquisition and not enough on customer service, financial intelligence, or impact.
 
No wonder studies are showing less and less trust in financial advisors. The model is limited.
 
People feel vulnerable sharing their finances. Financial advisors are not trained in emotional intelligence; they are mostly unaware of healing modalities that could impact one’s money story, and they focus more on assets under management rather than seeing you as the asset. Again, it is the fault in the model.
 
Without a clear plan, someone will sell you theirs.
And their plan is likely tied to compensation.
 
The financial world is primarily a commission-based or a fiduciary fee-based world (or some combination of the two).
Which is in your best interest?
It depends.
 
Fiduciary sounds nice…a level of responsibility and stewardship, yet it mostly comes down to charging a flat fee on the assets they manage.
 
People who are commission-based could be just as bad. They could be geared towards products that get them paid the most with the highest commission.
 
So, which is better?
Neither system is great nor perfect.
So, it starts with the advisor.
 
It depends on the advisor’s ability to listen, create a plan, add value, and focus on your best interests, especially their ability to collaborate and, to a larger degree, their financial frameworks, philosophies, and ability.
 
What do you want from a fiduciary, retirement planner, financial advisor, or insurance salesman? No one person is an expert in all things financial.
 
Some may be great at helping you save tax, whereas others may be great at helping you set up insurance or improve the interest rate on your savings. Rarely are they great at helping you grow yourself, develop your financial framework and philosophy, design your legacy plan, grow your income, and design a life that you love.
 
If you have someone on your team that is great, keep them. However, can they do it all? And what do the missing pieces cost you?
 
I’ve seen the cost firsthand.
 
That is why I created a licensing program for advisors who align with the philosophy of prosperity I espouse. They can leverage and utilize articles, financial tools, and courses, and we mastermind monthly.  Included in this game of collaboration is a place they can refer their clients. Into a container and community called Multiplier. It focuses on all things money, legacy, mindset, and personal growth.
 
Make, Keep, Grow, Multiply.
 
This is a community for entrepreneurs and investors. Financial advisors can refer their clients to Multiplier yet still do any financial transactions that come from the strategy sessions. Collaboration.
 
Over the last two decades, I dedicated my career to revolutionizing the financial planning model. More focus on the individual, their perspective, their money blocks, building their plan/vision from abundance, and creating financial independence in ten years or less…while still having the practical steps, frameworks, and team to support implementation.
 
This is how Multiplier was formed.
 
Beyond the advisors that become licensees, I also have my own team that introduces Multiplier. If you apply, you will hear from our team. And I am so excited to share our process, which is a radically different experience for people.
 
It is about us asking you questions, getting to know you, and understanding your dreams, goals, and aspirations, as well as your blocks, pain, and problems. Just going through the uncovering/discovery process is of substantial value for most.
 
With my blog and the Rich Life Newsletter, we have created a value-add process.
 
It is less about funnels, upsells, and discounts.
Instead of limited time only, or limited Supply or OTOs (one-time offer).
It is about individual engagement through calls, texts, or DMs. We are getting to know you so we can serve you better.
 
Multiplier might not be a fit. The timing could be off. There could be steps to take beforehand. And that’s okay.
 
Through Instagram (@garrettbgunderson) with daily doses of financial nuggets, this newsletter, a suite of amazing free tools, and the launch of my podcast in 2025, I am committed to equipping those with more time than money with the tools to create financial prosperity and financial independence and get their financial house in order.
 
No matter what financial stage you are in, the best place for anyone to start is with my Rich Life Bundle. It includes my three most impactful and popular books with two instrumental courses to personalize what you learn. When you grab this package (no pun intended), my team will reach out.
 
Why?
 
Because somewhere in the bundle, you can get a quick win, and there is definitely one of the books that will give you the most value based on your goals and circumstances.
 
And here is what you might not expect: in this interaction, you will not be sold. No upsells, cross-sells, downsells, etc. It is an investment in you by us.
 
It is a way to create value and deepen the relationship. You don’t have to answer, but I recommend you do. If you have the courage to claim your financial freedom, to invest in yourself, it is critical to have support along the way.
 
I don’t want you to buy the books and never open them. I want you this investment to translate into better results in your life.
 
Certainly, if you have more money than time, you can have us follow up and determine the best path for you to accelerate results. We do have enrollment directors who can do a separate call with you.
 
And I hope that happens. It is great for both of us. And you will see how different that experience is as well.
 
I love what we are building and how we are building it. I’d love to arm you with the tools to create financial transformation in your life and a legacy that lasts. You can be the one who changes your family’s financial future and destiny. We are here as advocates, educators, and collaborators. We’d love to meet your financial advisor and see if we can make more impact together.
 
Grab your Rich Life Bundle and experience immediate momentum, the personal touch we will bring to help you get measurable results. Again, enjoy the call with someone who is working with me because of the very impact of these books had on their life. They are a product of the product.
 
If you want to sift through all the financial noise with the Rich Life Bundle instead, add a personal touch with one of our guides to connect you to the resources that apply and matter most to you.
 
What kind of person do you want to be?
What kind of life do you want to live?
 
I want to be of massive impact and value. I want to stay curious, always ask more questions, and find ways to deepen the value I can deliver. I want to write, teach, and collaborate to create better results for you.
 
Thanks for reading this and for whatever level of engagement works for you. We are here for you when it is time for the next step. I hope to hear from you, meet you, and support your progress.
 
In prosperity,
Garrett

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