Worksheet: Cycle of Creation: Marketplace / Profit Upfront #1

Product/Experience: What products would be the most effective at helping you reach your objective?

Blog / website

Multimedia resource

Podcast

Downloadable PDF or E-book

Printed book / workbook / binder

Event / symposium / workshop

Live program to meet personally with clients

Automated online/video program (no need to meet with clients)

Any other ideas?

What are your top 3 pathways?

Profit Up Front

Making money on the buy is one of the critical ways you can Win, Then Play. Most people are trained, taught and educated to set money aside and wait for years until compound interest does its job. Part of being paid up front comes from proper use of Mental and Relationship Capital plus using the Cycle of Creation to crowdfund your ideas, business ventures, or new products.

Another way to make money on the buy is by staying heavily liquid so when the right opportunities or economic changes come, you have the cash to move quickly and even negotiate better pricing. During tumultuous times, there are distressed sellers desperate for cash. Those who can solve these cash flow issues will be able to acquire assets at a deep discount.

The Mental and Relationship Capital Maximizer and Cycle of Creation combined with the Rockefeller Method found in this playbook will all give more details on how to profit up front. On the other hand, part of Win, Then Play is knowing what to say yes to and what to say no to. Sometimes your best outcome is to avoid a distraction and preserve your energy and protect your time. There can even be good ideas that might not be the right idea for you and your vision, or make sense for the return of your time and investment. You might even turn down a money-making opportunity because you are creating space for the very best scenarios.

Idea Proposition Worksheet: On a scale of 1 to 5, select the number that best describes your response to each question:

How much passion does the idea and its implementation inspire?

What is the idea’s potential for profitability?

How many people would be impacted by the idea?

Does this idea complement other areas of your business activities?

Are you able to delegate the work of implementing and maintaining the idea?

Can you implement technologies to automate the idea?

Can the idea produce additional leverage through licensing, spinoff products or services?

Does the idea fulfill your personal or business mission?

Will the idea be profitable quickly?

Do you have the Mental, Relationship or Financial Capital (or ability to access the capital) to implement this idea?