Section 2: What is Investor DNA?

“What are the right investments to make?”

This is a question we frequently hear. The real question is, what’s the right investment for you?

Investor DNA is about giving you the clarity, tools and confidence to feel good about where you put your money. This is not a one-size-fits-all formula for investors. It’s about finding the formula that fits the needs of you, your family, your business and your legacy.

Investor DNA is not the solution to a problem or a destination. It’s an ongoing process of discovery. Through this process, you will learn to invest with less risk and more efficiency.

When done right, this takes you from the traditional model of gambling with your money (putting your money somewhere and hoping everything works out) to a model of strategic thinking that aligns you and your money with the best of who you are and how you create value.

If you find yourself overwhelmed by what you could do with your money and/or feel like your money is in too many different places, then you will want to lean into this section to see what the power of focus can do for you.