Replace the Hustle and Grind with Smarter, Highly-Leveraged Referral and Marketing Strategies
Every financial professional knows the daily grind of working one-on-one with clients in the trenches day in and day out.
Rather than getting a few referrals, which clients may or may not give, I’ll show you how I got hundreds, and in a few cases, thousands of referrals from my best clients.
This doesn’t require spending more money on marketing, instead this is about uncovering and utilizing your hidden assets by tapping into Relationship Capital, allowing you to invest more time working with and investing in clients.
It Starts by Positioning Yourself as an Authority By Discovering Your Intellectual Property DNA
There’s only one reason why you have to hustle and grind to get new leads, referrals, and sales: Not enough people know what you know.
Even if you are the smartest and best advisor on the planet, if you don’t have a one-to-many platform to save time and position yourself as an expert, all your expertise is irrelevant to all the prospects who have never heard of you or who don’t trust you.
My business completely transformed when I learned how to have my clients position me as an authority and find the best ways for me to create content that positions me properly, allows others to introduce me, and teaches my clients any time, day or night, without my direct involvement.
Do you like to write? Do video? Be interviewed? Do podcasts?
What is the best way for people to get to know you, in a way you enjoy, feel fulfilled, and increase your authority?
For me. I started speaking. I wasn’t good, at all. I was afraid to write. Video was intimidating.
It wasn’t until I unlocked my Intellectual Property DNA that I was able to focus on one area that led to more referrals than I could handle on my own. In 2004, I had enough for 5 agents. It was one question that unlocked everything and found the one content creation formula that opened up a flood of opportunities.
I began by co-hosting a radio show.
I eventually started writing and publishing books, and a newsletter.
This led to media interviews and speaking opportunities.
Now I have a YouTube channel and write a blog.
None of this would have been possible without knowing where to start, using the 4 part formula for creating authority, developing Intellectual Property, and being able to create 10x more content without being in the grind.
Knowing my IP DNA and tapping into one area of Relationship Capital I was previously blind to, the dam burst on my slow trickle of leads and referrals and became a flood. I had way more warm prospects to work with than I could ever handle alone.
This was the birth of Wealth Factory, which became an Inc. 500 firm that has helped thousands of clients and has more than one million people in its database.
The thought leadership marketing system I created led to me sending 90,000 leads over five years to insurance agents.
These leads created 4 of the top 10 agents for Ameritas, the number two agent one year at Mass Mutual and half the leads for the top One America agent.
So, if you want to opt out of the grind and still make money….
And if you’d like to start living a higher quality of life along the way…
Let me show you how to build a one-to-many thought leadership platform that educates prospects and generates leads for you 24/7.
This means consistently publishing valuable, educational content in various formats to grow a tribe of raving fans.
Thought leadership content gives you:
- Instant credibility with new prospects.
- More exposure in the marketplace. The more quality content you produce (consistent with what you do best), the more it can spread and the more likely you are to attract higher leverage opportunities (podcasts, interviews, publications, testimonials, gigs).
- The ability to “sell” prospects without selling – but rather by educating and building trust. Prospects who interact with your content have a personal connection with you and come to you pre-sold.
- Free advertising from people sharing and talking about your content.
- An easy and highly-effective way for clients to refer you to new prospects.
- A competitive advantage over your peers by giving you a recognizable identity that makes you stand out in a positive and unique way.
- A systematic approach to predictable, sustainable lead generation.
Once you know your Intellectual Property DNA, you can determine your platform. It could be YouTube videos, podcasts, blogs, email newsletters, webinars, interviews, books, depending on your flow, on your path. And there are so many publishing tools and hacks available that anyone can easily publish content in any and all of these formats.
“But I don’t know how to create authority. I don’t like creating content!”
A lot of agents balk when I tell them they need to produce thought leadership content in order to position themselves as an expert.
It can be intimidating for sure, especially when you don’t know all the tools available to you. Or perhaps you’re just not a great writer or speaker (which I definitely wasn’t when I started).
On this webinar, I’ll go into detail on how to create your own content flow on your own terms.
If you struggle with writing and/or speaking, I’ll give you specific – and very easy – strategies for generating an endless stream of educational content.
After making every mistake in the book to building a thought leadership platform, I can shortcut your success and save you tons of time, money, hassle, and pain.
In this webinar, I’ll walk you through exactly what I’ve done so you can do the same.
I’ll even share some opportunities of how we can work together to give you even more leverage and reach.